Every company lives and dies on the basis of its sales. Depending on your target market, sales generation is of the utmost importance for a successful business venture. However, considering what kind of target audience you approach, it is incumbent to understand who you should approach therefore making a thorough lead sheet. The good news is these leads are readily available and have their methods of connecting to you through extensions and APIs. 

That being said, there are primarily two types of data available to a business: one is internal data that is accumulated by the company itself through networking. The other is third-party sites that offer huge data for specific businesses.

The heart and soul of a business are how many sales they can concur on a daily basis. But, for that, you need to procure their contact information and data that will help you determine their interests. So, let’s talk about the 5 B2B databases that will help you collect the contact information of your prospects. However, before that, we need to understand its value and need. So, let’s get started, 

What Exactly is a B2B Data Provider & Why Do You Need Them?

The success of every business is largely dependent on networks and contacts that help a business to grow. Hence it is necessary to help a conglomerate with data on prospects and potential leads in the B2B sectors. So, there are B2B data providers which offer mass databases in exchange for certain fees. 

You need to understand that through surveys and existing information, you can only get so much. Here are some ways that having a rich database will help your firm:

  • To build a quality sales team-  With potential leads from B2B data providers, you can get more customers that are more interested in the kind of products you sell. Hence you will be able to segregate them into different categories and make a rich database for yourself. 
  • Improving industry knowledge- Once you achieve a database from a B2B data provider, you will have access to much information related to the industry and your product. Thus, you will be able to stay on top of trends and changes that your industry demands at a given time. 

Now, let’s get back to the main point, what are the third-party sites you should rely on to collect information? Well, we’ve mentioned the best 5 database providers here. Continue reading to explore more, 

List of 5 Databases to Reach Your Target Audience

  1. Apollo

Apollo.io is an integrated B2B sales and engagement platform, it includes features to help you prospect, engage and generate more sales and income. It helps marketers and sellers find new consumers in the market, with its extensive database.

Apollo’s B2B Database has approximately 220 million contacts and 30 million organizations, all with accurate and dependable information. Work teams and groups can use Apollo’s Engagement Suite to successfully and smoothly expand outbound lead generation and sequences.

And at last Apollo’s Intelligence Engine can close clients by providing suggestions and data for your complete go-to-market.

  1. Slintel

Slintel is a Demand Generation Software. It is one of the leaders in capturing technographic-powered buying intent, which helps companies and their sales & marketing teams understand the purchase intent of buyers through deep insights into buying patterns, usage, and other information.

Slintel keeps track of customers using different technology and captures their movement. This helps the sales team to spend less time researching and more time closing the deals.

In addition, it puts together targeted emails, and provides comprehensive technologies on critical business operations. You can assess over 100 billion data points and analyzes factors such as a buyer journey, technology adoption patterns, and other digital footprints to deliver market & sales intelligence.

  1. ZoomInfo

Zoominfo backed by DiscoverOrg is a cloud-based lead generation platform for B2B lead generation companies. It utilizes buyer intent data to help sales and marketing teams. It provides a comprehensive suite of tools like Zoominfo SalesOS, MarketingOS, TalentOS, and OperationOS. 

Each of these software helps in different niches such as:

  • SalesOS specialize in providing Intelligence and prospecting solutions for sales teams
  • MarketingOS has ABM (Account Based Marketing) and conversion tools for modern marketers to turn leads into their pipeline
  • TalentOS provides savvy HR and recruiters a wide pool of Candidate databases and engagement tools to solve their hiring needs
  • OperationOS provide actionable and reliable data for revenue operations as a Data as a Service (DaaS) provider and identifies customers across channels and infuses your CRM, cloud data warehouse, or other systems of record.
  1. Uplead

UpLead is a B2B database service and lead generation software that helps businesses build custom contact lists and generate pre-qualified leads.

It is built to help businesses of all sizes with its arsenal of features like ACM, real-time email verification, technographic segmentation,  targeted sales generation, contact list creation, and audience engagement tools.

It also provides a Google Chrome extension, which businesses can install to automatically capture lead information like name, location, and contact numbers from business websites and Linkedin.

UpLead also is very compatible and integrates with several third-party software such as Zapier, Salesforce, Hubspot, and many more.

  1. Cognism

Cognism is one of the most popular global sales intelligence platforms. With an internationally compliant database and unparalleled global data coverage, Cognism helps sales and marketing teams to improve their B2B lead generation and close new business opportunities faster

You can use Cognism Prospector to find ideal customer accounts and find the verified contact information of business decision-makers like CEOs, CXO, and high-level managers in seconds.

Cognism also offers its own Chrome Extension that syncs with all your CRMs and data pipelines, also integrates with the most popular sales and lead generation software like LinkedIn Sales Navigator, Outreach, and Salesforce, etc.

And it offers one of the best customer service and aftercare in the industry.


The data your team uses to understand and target the market will affect how effectively and smoothly they can do their job.

With more clean data to support their sales efforts, your team will close deals quicker and develop deeper and better relationships with new customers.

We hope you enjoyed reading this comprehensive and in-depth post about B2B data providers. There are a plethora of other B2B data providers that can help you to reach more prospects.

Please share with us your favorite B2B data provider tools or techniques in the comments or any of our socials. We always love to hear different opinions from you guys!