The cost of hiring a full-time SDR can be substantial, and often overlooked. This is especially true when budgeting for the position as the salary of an SDR is just the tip of the iceberg. From employee taxes to recruiting fees and training costs, there are multiple hidden costs associated with hiring a full-time SDR that must be taken into consideration.
The average salary for an SDR is $67,722 according to ZipRecruiter. However, this does not account for the additional costs associated with employee taxes and benefits which can add up to around $16,930 according to the Dept. of Labor. Recruiting fees are another cost that needs to be taken into consideration; these typically range from $6,000 – 8,000 depending on the company’s recruitment process and agencies used. Training costs are also a factor; depending on the type of training required, these can range anywhere from a few thousand to hundreds of thousands.
Additionally, turnover costs are an important factor in determining the true cost of hiring a full-time SDR. According to Forbes, this can range from $22,348 per employee on average. The manager’s salary is also a factor; according to Salary.com, the average salary for a sales manager is $127,975. Finally, there are tech-stack costs associated with hiring an SDR; these typically range from $12 – 18K depending on the tech stack used.
When taking into consideration all of these costs, the total cost of hiring a full-time SDR can be upwards of $262,227. This does not include other miscellaneous costs that may arise such as travel expenses or additional recruiting fees if needed. As such, it is important for sales leaders to keep in mind these hidden costs when evaluating their budget and making decisions about staffing needs.
In comparison, outsourcing sales can be a much more cost effective and efficient option for organizations. Outsourcing sales teams are typically able to provide the same level of expertise as in-house teams but at a much lower cost. This is because they do not have the overhead costs associated with hiring an SDR team such as salary, benefits, recruiting fees etc. Furthermore, outsourcing teams are often able to provide more flexibility, allowing organizations to scale up or down their operations without the cost associated with training and onboarding new staff members.
When outsourcing sales tasks, organizations can benefit from access to a larger pool of experienced professionals who can provide insight and knowledge that may be unavailable in house. Additionally, by using an experienced third party provider, organizations can also benefit from the use of specialized tools and processes that can help streamline sales processes and increase efficiency.