Outbound for enterprise prospects
Our customer was a recruiting software company focused on generating opportunities with enterprise clients. The following is how we booked DropBox, Cloudera, and Discord decision makers under 2 months.
About the company
The company was a recruiting platform that also offered the recruiting service as another vertical in their offer. They didn’t yet have an outbound system or SDRs. Our goal was to come in, build our structure and tailor it to the client and then book SQLs into the pipeline.
During onboarding we identified a challenge. The challenge was DEI titles and talent acquisition titles had separate pain points when it came to the clients offer. So, we made two separate campaigns and ran both at the same time.
How it worked
We had one SDR, one email campaign manager, two data extraction managers, one copywriter, and one account manager working on this project. We created an outbound playbook and campaign roadmap during onboarding. We also provided the tech stack, copy, and contact data.
Our strategy was to implement relevant pain points to each vertical (DEI and talent acquisition) inside of the email copy. We also wanted to use an event trigger to give us a better conversion and open rate since we were going after large companies. We chose “recent role change” as the event trigger within both campaigns. We optimized weekly until we got the messaging correct and then we started seeing SQLs coming in.
The campaign took about 1 month to optimize. Some notable companies we booked were Cloudera, Discord, and DropBox.
Over the course of our campaign, we achieved the following:
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