There’s no doubt in saying that a lead generation website is the pillar of any successful B2B marketing strategy. And, optimizing your website to yield the best results from your lead generation efforts is the primary purpose of any branding agency. After all, without optimization, you can’t expect the site to generate brand awareness or boost your image.
Basically, a lead generation website is a simple site that is primarily designed for capturing leads from your potential customers. The goal here is to convert your visitors into leads and then into customers. Since the lead generation process is used by millions of B2B brands worldwide, it’s essential to know the process of optimizing your site properly to get the best results.
When it comes to optimizing your B2B website for lead generation, it’s not an easy task. You’re not going to see leads start pouring in after creating the site. Instead, designers and marketers both need to think more strategically to optimize the site for lead generation. For that, it’s important to have a basic understanding of the entire lead generation process. So, let’s get started with that,
What Exactly is B2B Lead Generation Process Through Website?
The B2B lead generation process through a website starts when your website visitors click on the CTA or call-to-action button located on the blog post or any of your page sites. Then, the CTA leads the customers to the landing page which usually includes a form to collect visitor’s information. Once, they submit their information, they are further led to thank you page and your lead nurturing process starts afterwards.
So, to complete this entire process, having an optimized website is crucial. If you’re still wondering about the importance of a B2B lead generation website, here are the following reasons to consider:
- A B2B website helps to establish your brand identity and provide your prospects with the right information about your services and products.
- It helps you learn more and understand your online visitors including their interests, needs, and other areas.
- An optimized B2B website helps you create and nurture relationships with potential customers through email marketing, content marketing, and other methods.
Now that you’ve understood the entire B2B lead generation process through a website and its importance, let’s understand the best steps to organize it.
4 Steps to Optimize Your B2B Website For Lead Generation
- Add Contact Forms to Your Website Page
Contact forms or also known as lead generation forms are deemed as the heart of your entire lead generation website. A contact form helps you to generate leads and get all the valuable information about your potential customers like their email addresses, phone numbers, etc. However, when adding a contact form or lead gen form on your site, make sure it’s not overly cluttered seeking too much information from customers.
Because people naturally get bored typing a lot of unnecessary information. So, it’s better if you keep your contact form short, well-crafted, and optimized. Also, there are a few things to note when placing these forms correctly on the site. For example, you have to display the form in a prominent place on your site, that is easily visible.
- Make Sure You Have An Outstanding CTA
For a lead generation website, CTA or call to action is the most essential element in your website. After all, your customers are further led to your landing page by clicking on this CTA. So, in one word, CTA should be appealing and inviting to your users. It’s important to note that this will encourage your visitors to provide any of their contact details.
While creating CTA, it’s important to note a few points. For example, your call to action button should always be clear, and concise, and the language must sound like an urgency so that users feel that they need to click here, or else they will miss out. You can also try different CTAs and test their efficiency in getting the desirable result.
- Concentrate On Your Site’s Design
In today’s high-tech era, a simple website creation won’t do much until you don’t consider creating your site’s design. You have to focus on the must-have elements of your lead generation site. Along with that, a basic understanding of how to put all these elements together is important if you want to ensure higher conversions. Unfortunately, the HubSpot analysis report says that most lead-generation website isn’t converting at all due to a lack of design elements.
That means you are missing out on a lot of potential leads if you’re not concentrating on your site’s design. Therefore, it’s essential to hire qualified designers for your website to get the ultimate benefit of having a lead-generation website.
- Make It Look Professional
Since you’re a B2B brand, it’s important that your website has a professional look and feel to attract potential visitors and have them trust your brand or company. After all, the first impression always matters as it impacts a lot on a user’s decision. People generally decide whether to engage with your brand or not by seeing the first impression.
Therefore, a website should always be visually appealing. Because human beings are visual creatures. Our brain processes visual information faster than any other information. But, never clutter it with too much information and unnecessary element. Keep it user-friendly, and simple, but attractive to get the best benefits of a lead generation website.
Contact SocialBloom to Generate High-Quality Leads
These are the basic rules of creating a great website for lead generation. However, it’s easier said than done. Because a lot of elements go into creating a great website. If you are unable to generate leads there are professionals like us to help you out. SocialBloom helps you build, manage and scale any outbound campaigns through email marketing, contact sourcing, LinkedIn marketing, and cold calling. If you’re unaware of the lead generation do’s and don’ts and unable to increase the qualified leads number, then contact us at the earliest. We would be happy to assist you.