Although lead generation and search engine optimization are pretty overlapping concepts in marketing, there are a lot of differences between them. However, as a marketer, the ultimate goal should be to use SEO for lead generation. It’s because if you want to grow your business to the fullest, optimizing your site for SEO is always crucial. 

Basically, search engine optimization is a process or a set of techniques that help to rank your website higher for any search-related query. For example, if someone is searching for “b2b lead generation” and your website is ranking one of the highest, then the chances of them clicking on your site increase by a significant percentage. As a result, you are increasing the chances of getting more visitors, leads, as well as conversions by optimizing your site. The better optimized your site is, the more leads will be generated. 

Unfortunately, a lot of businesses are still unaware of how they need to effectively conduct SEO practices for better lead generation. So, in this article, we will discuss everything in detail. Let’s keep on reading, 

How You Can Build an SEO Plan For Lead Generation?

The primary aim of B2B lead generation is to get found by potential customers which is similar to SEO. As a result, if you perfectly build an optimized SEO plan for your site, it also helps in your B2B lead generation process by getting your brands explored by new clients. 

So, if you’re keen to know, here are some of the steps to do SEO for a perfect lead generation for your site, 

  1. Do Keyword Research 

Keyword is important in SEO. You can use tools like Google’s keyword planner, Moz, and Google Search Console to improve your keyword research process which will further improve your content. When you plan your keywords and optimize them for SEO, it increases your chances of getting a higher rank in SERPs. However, if you’re new to the industry, try to focus on long-tail keywords rather than short-tail because it helps you cut through the massive competition. 

  1. Create Valuable Content 

Creating content is not only an important part of SEO but also of inbound lead generation. In both cases, you create valuable content to attract new clients. So, SEO content is not about adding a bunch of keywords. Rather, it is about creating authoritative content that will help your audience and engage them in a way that they will be more interested in learning and getting to know your brand. So, understand the searcher’s intent and create high-quality content based on that. 

  1. Link Building 

SEO isn’t completed without link building. It plays one of the major roles in the overall success and growth of your website. It helps improve your site’s ranking, increase brand exploration, and many more. However, link building isn’t about building any random links anywhere on the web. Rather, you must be very picky when it comes to building links and only choose those sites with high DA. 

  1. On-Page Optimization 

On-page optimization is another crucial part of SEO because it helps the search bots understand your content and rank it according to the searcher’s query. In today’s highly competitive world with thousands of similar websites on the web, it’s crucial to optimize your website for the search bots so that you can have more control over the search rankings. 

  1. Repurpose Content 

Search engines always love content. However, it may not always be possible to create plenty of quality content all the time. So, here’s the hack, repurpose the old content. The experts suggest you repurpose your content and publish it in multiple different channels in different ways so that you can get more traffic with less work. 

By following these steps, not only you will be able to optimize your website for SEO but also you can improve the lead generation process. 

SEO vs. Lead Generation- What’s The Best?

Well, a lot of marketers are still confused about whether they should focus on B2B lead generation or SEO optimization. But, it’s important to note that SEO and B2B lead generation isn’t against each other. In fact, you must work coordinately to get the best results. 

In a nutshell, SEO optimization can further help with your lead generation effort in the following ways, 

  • It ranks you for business-related queries that your customers may search for. 
  • People will be able to find your website without any paid advertising. 
  • The more people find your site and read your content, the higher the chances will be for them to become a lead. 
  • SEO works like a funnel that brings a lot of leads to your site. 

So, to yield the best result of B2B lead generation, you must understand SEO and its best practices first. However, there are experts who can help you in the process. 

Wrap UpMoreover, SEO can revamp your overall lead-generation efforts. But, in this overly competitive world, it’s important to learn the latest tactics of SEO so that you can rank higher than others. Apart from that, if you need help with B2B lead generation to scale your business, SocialBloom is here to help. We help businesses to scale through cold-calling, email marketing, and more. So, to get professional help and support, schedule a discovery call with us now and explore exciting opportunities to grow your business to the fullest potential.