B2B Lead Nurturing: 5 Best Practices to Close a Deal

A lot of B2B marketers and sales representatives bang their heads against a wall but are still not able to find the key secret to improving their lead conversion rate. They often fix their lead generation strategies, programs, lead quality, and whatnot. But, all goes...

How Does The SEO Impact on B2B Lead Generation?

Although lead generation and search engine optimization are pretty overlapping concepts in marketing, there are a lot of differences between them. However, as a marketer, the ultimate goal should be to use SEO for lead generation. It’s because if you want to grow your...