Case Study
$7 million in pipeline value added in 8 months
We worked with the company’s marketing team to implement an outbound email campaign targeting corporate-level marketing executives from franchises.
About the company
Our customer was a large software company with a new marketing service offer. We worked with a specific marketing team focused on targeting franchises to help them recruit more prospects interested in opening franchise locations.
The goal was to get around 5-15 SQLs booked per month.The customer had ran cold outbound in the past but, it seemed that they did it in more of a marketing email style rather than a sales email. Our goal was to create and run a more spear focused campaign.
How it worked
We had one SDR, one email campaign manager, two data extraction managers, one copywriter, and one account manager working on this project. We created an outbound playbook and campaign roadmap during onboarding. We also provided the tech stack, copy, and contact data.
Strategy
The client had very accurate contacts that wer eprovided to us. We decided to research the biggest pain points for recruiting talent to open up franchise locations and work with our customer to identify these event triggers. Once we got this info, we created messaging around the pain point.
Success
We generated 70 leads which resulted in over 7 million dollars worth of pipeline value.
The Results
Over the course of our campaign, we achieved the following:
Total Delivered Emails
Total Replies
Booked
Leads
Referrals
Circle back later
Total Campaigns
%
Average Open Rate for All Campaigns
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