Case Study

$7 million in pipeline value added in 8 months

We worked with the company’s marketing team to implement an outbound email campaign targeting corporate-level marketing executives from franchises.


About the company

Our customer was a large software company with a new marketing service offer. We worked with a specific marketing team focused on targeting franchises to help them recruit more prospects interested in opening franchise locations. 

The goal was to get around 5-15 SQLs booked per month.The customer had ran cold outbound in the past but, it seemed that they did it in more of a marketing email style rather than a sales email. Our goal was to create and run a more spear focused campaign.


How it worked

We had one SDR, one email campaign manager, two data extraction managers, one copywriter, and one account manager working on this project. We created an outbound playbook and campaign roadmap during onboarding. We also provided the tech stack, copy, and contact data.


We received highly accurate contacts from the client. We then researched the major challenges in recruiting talent for franchise locations and collaborated with our customer to identify key event triggers. Using this information, we developed targeted messaging addressing these pain points.


We generated 70 leads which resulted in over 7 million dollars worth of pipeline value.

    The Results


    Over the course of our campaign, we achieved the following:



      Average Open Rate for All Campaigns

      Booked SQLs


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