Whether you’re in the consulting space or selling any equipment, your business will always need quality leads to thrive in today’s competitive and fast-evolving landscape. Things can get trickier for companies who rely on high-quality B2B leads because identifying, nurturing, and closing these leads is one of the most challenging tasks. Fortunately, the advent of sophisticated B2B lead generation tools is making things manageable for lead generation experts by optimizing their efforts.
The market has numerous tools designed to look after different lead generation processes, like lead capturing, email marketing and automation, social media monitoring, data enrichment, lead scoring and qualification, analytics, etc. The wide range of options makes it overwhelming for businesses to invest in the right tool.
To make things easier, we have used, analyzed, and compared various tools to shortlist the following ten B2B lead generation tools.
- HubSpot Marketing Hub
If you search for the best B2B lead generation tools, you will certainly come across HubSpot Marketing Hub. It is a popular suite of tools designed to help marketers and lead generation experts to funnel leads across different stages. The platform has all the essential features to help you attract, engage, delight, and convert quality leads. Its top features include an email builder, live chat, chatbot, forms, popup forms, and automated workflows.
Apollo is a notable B2B lead generation tool used widely by top lead generation experts. This tool comes in handy for prospecting, boosting sales engagement, data enrichment, lead scoring, analytics, integration with CRMs, and much more. If you want to effectively streamline outbound prospecting and optimize lead generation strategies, using Apollo can bring visible improvement.
A famous marketing and sales tool, LeadFeeder is perfect for identifying website visitors, even if they choose not to fill out any forms or contact you. The platform has a robust database of dynamic and static IPs, making it easier to identify the right prospects. LeadFeeder offers numerous features, but its automatic lead scoring, CRM automation, instant lead generation with tracker, and personal email alerts stand out.
- LinkedIn Sales Navigator
Everyone in the B2B space knows LinkedIn and probably uses the platform for maintaining professional connections. But little do people know that LinkedIn is also an effective B2B lead generation tool. The platform’s sales navigator feature helps businesses target laser-specific prospects, track quality leads, and engage with potential buyers. Using LinkedIn, you can build and automate lead generation with a greater likelihood of conversion.
Static and boring content is no longer helpful for capturing peoples’ attention. It is where tools like LeadQuizzes come into the picture. This tool makes it relatively easier for businesses to create fun quizzes that tempt website visitors to voluntarily share contact details, converting them into leads. LeadQuizzes offers website embedding, website popups, ad campaign tools that seamlessly integrate with Google and Facebook pixels, announcement bars, embeddable CTAs, and much more advanced functionality essential for B2B lead generation.
Another popular B2B lead generation tool is MailChimp, an email marketing tool packed with powerful features. If you use landing pages or CRMs to capture and nurture leads, MailChimp can help you create branded emails and assist with campaign performance tracking. The tool’s automation and lead-capturing features have helped it stand out from competing platforms.
B2B lead generation involves various steps and processes that can be automated to boost conversions. Zapier is a famous automation tool that lets lead generation experts and businesses connect over 3,000+ apps to create streamlined and result-driven automated workflows. You can find various pre-made automation templates to get started, plus countless integrations. If you want to automate your B2B lead generation processes to reach more qualified leads in less time, Zapier deserves to be in your lead generation toolkit.
Every business needs to gather data from online website visitors, and Jotform effortlessly looks after this aspect. You can use Jotform to create and publish visually aesthetic data collection forms on your website. Many businesses use this tool to collect information, like visitors’ email IDs, names, contact details, and much more. Lead generation experts use Jotform because it can easily be integrated with CRMs, email marketing tools, cloud storage apps, etc. Forms designed using Jotform can also be used to get paid directly from customers.
Another popular tool on our B2B lead generation list is Hootsuite, a platform that helps you monitor social profiles, schedule posts for various social media platforms, and analyze content performance, all from a single place. Content plays a crucial part in every B2B lead generation campaign, so streamlining it can enhance the efficiency of all your lead generation efforts. You can use Hootsuite to schedule social media posts across platforms and consolidate and track social media activity across different social media channels.
Last on our list is OptinMonster, a fully-functional tool designed to help businesses create aesthetic lead forms with over 100 pre-made templates. This famous tool is used by many B2B lead generation experts because of its sophisticated AI-driven segmentation and targeting engine. The engine decides when and where to display the popup for maximum lead form submissions. OptinMonster’s opt-in forms, fullscreen takeovers, and floating bars are some of the tool’s best features to accelerate your lead generation efforts.
Make the Most of Your B2B Lead Generation Processes with the Right Tools
We all realize the importance of capturing and nurturing qualified leads, but the process can be quite challenging for most businesses. The best way to improve your lead generation efforts is by using the right B2B lead generation tools for carrying out various processes, like automatic lead scoring, lead capturing, automation, and much more. As a business or lead generation professional, using the right tools to boost your conversions is crucial. To help you save time in trial and error, we have curated a list of the top ten B2B lead generation tools that won’t disappoint you. Try them out, and notice the difference in your lead generation results. For more information, contact us at the earliest.